VIF

About VIF

VIF sunglasses stand as the best-selling and highest-rated sports eyewear in the Czech Republic and Slovakia, trusted by athletes for their performance, durability and design. The VIF brand partners with hundreds of athletes, teams and sporting events across all levels of competition.

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Supporting athletic talent from an early age is woven into the very DNA of VIF. The brand is committed to nurturing potential, empowering development, and accompanying athletes throughout their sporting journey and achievements.

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This philosophy is why VIF became the titular and principal partner of the VIF Cycling Team, as well as the main donor of the VIF Future Gen programme—an initiative dedicated to cultivating the next generation of Czech sporting talent.

VIF x VIF Cycling Team

VIF has served as the main and titular partner of the team since its establishment in 2024. Driven by the vision of owner Jakub Lorenc, the initiative aims to bring the global momentum of women’s cycling to the Czech Republic and to provide female riders with exceptional conditions for their growth and performance. This commitment represents a long-term investment in a completely new and rapidly developing commercial segment within women’s cycling.